Submission Requirements

  • The Video must focus on the role a caregiver plays in contributing to a loved one’s heart health.
  • The Video must show or explain at least one of the following: (1) how to help ensure that a loved one takes blood pressure medication(s) as prescribed; (2) how to accurately and routinely measure blood pressure at home and its importance; (3) how to encourage lifestyle changes that benefit blood pressure control.
  • At some point, the Video must direct viewers to Million Hearts™' website: The Video must not have visual or verbal mention of any websites or logos other than Million Hearts™’ website.  Contestants should note that the Million Hearts™ word and logo marks are owned by the U.S. Department of Health and Human Services. Use outside the context of this contest requires permission from CDC.  Use of the word and logo marks on contest submissions does not constitute or imply an endorsement of the contest submission or the contents of such submission by HHS or CDC.
  • The Video must be 2 minutes (120 seconds) or less in length.
  • The Video must be original content created for this contest. Do not submit a video that has been submitted elsewhere or previously displayed publicly through any means.
  • The Video must be submitted through and uploaded to YouTube or Vimeo. Information on how to upload to YouTube can be found here: (
  • Videos should not include logos or endorsements of private products, services, or enterprises.
  • Videos containing profane language, violence or weapons, sexually explicit content, or personal attacks on people or named organizations will not be considered.
  • Videos containing material that is obscene, offensive, or slanderous will not be considered.
  • Videos containing material that promotes bigotry, racism, or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age will not be considered.
  • All videos must be submitted in English.
  • Videos containing any matter which in the sole discretion of the challenge sponsor and judges is in obvious bad taste, which demonstrates a lack of respect for public morals or conduct, or which adversely affects the reputation of the sponsor will not be accepted. If the sponsor or judges, in their discretion, find any Video to be unacceptable, then such Video shall be deemed disqualified.
  • The Video should not include any personal identification information about those in the Video (e.g., full name, address, social security number, etc.).
  • The Video must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity, or intellectual property rights, or material that constitutes copyright or license infringement.
  • The Video must not contain material that violates any applicable federal law.

Eligibility: To be eligible to win a prize under this Challenge, an individual or team-

  1. shall have registered to participate under these Official Rules;
  2. shall have complied with all the requirements set forth herein;
  3. shall be at least eighteen (18) years old at the time of entry;
  4. shall be a citizen or permanent resident of the United States; and
  5. may not be a Federal entity or Federal employee acting within the scope of their employment.

All individual members of a team must meet the eligibility requirements. (Note: “Team members” do not include people whose only contribution is appearing in the video. Minors can appear in the video, as long as the necessary consent is provided.) 

An individual or team shall not be deemed ineligible because the individual or team used Federal facilities or consulted with Federal employees during a competition if the facilities and employees are made available to all individuals and teams participating in the competition on an equitable basis. An individual may join more than one team.

Employees of HHS, the judges, and ChallengePost, Inc. (collectively the “Promotion Entities”) or any of the Promotion Entities’ respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production, execution, or distribution of the Challenge and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children), and household members (people who share the same residence at least three (3) months out of the year) of each Promotion Entity employee are not eligible.

The Challenge is subject to all applicable federal laws and regulations. Participation constitutes Contestant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Challenge.  

Intellectual Property Rights: All videos submitted to the Million HeartsCaregiver Video Challenge remain the intellectual property of the individuals who developed them.  However, HHS and CDC maintain a non-exclusive, royalty-free license to use, reproduce, publish, distribute and exhibit the submission/winning video in any and all formats or manner for educational, training and other public health purposes consistent with HHS and/or CDC’s mission.   

Submission Topic/Theme: Caregivers share their stories and heart-healthy tips on preventing and controlling high blood pressure. 

Judges and Winner Selection: An expert panel will judge the submitted videos on the criteria identified on the homepage to select the prize winners. Three videos will be chosen (1st place, 2nd place, and 3rd place) as winners. Judges will be identified from Million Hearts™ leadership and their partners. All judging will take place between September 10, 2012 at 10:00 a.m. EST and September 28 at 5:00 p.m. EST. 

The following information details the commitment of judges:

  • Judges will be fair and impartial.
  • A judge may not have a personal or financial interest in, or be an employee, officer, director, or agent of any entity that is a registered participant in the competition.
  • A judge may not have a familial or financial relationship with an individual who is a registered Contestant.

Odds of winning depend on the number of eligible Submissions received and the quality of Submissions.

Winners and Recognition: Winners will be announced October 8, 2012. Winners will be notified before they are announced publicly. The three winning videos will be announced via the Million Hearts™ social media channels and website.  The video submitted by the 1st place winner will be placed on the Million Hearts™ YouTube playlist and CDC’s Healthy Streaming YouTube channel, be shared on Facebook and Twitter, and be featured on the Million Hearts™ website.

Publicity: Except where prohibited, participation in the Challenge constitutes the winning Contestants’ consent to the use of its name, likeness, photograph, voice, opinions, and/or hometown and state by the CDC and its agents for promotional purposes in any media, worldwide, without further payment or consideration beyond any prize funds received.

Copyright: Contestant warrants that he or she is the sole author and owner of the contest Submission, and that the contest Submission completely originates with the Contestant, that it does not infringe upon any copyright or any other rights of any third party of which Contestant(s) is aware, and is free of malware. The Challenge is not responsible for: (1) any incorrect or inaccurate information, whether caused by Contestants, printing errors or by any of the equipment or programming associated with or utilized in the Challenge; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Challenge; (4) technical or human error which may occur in the administration of the Challenge or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Contestant’s participation in the Challenge or receipt or use or misuse of any prize. If for any reason a Contestant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Contestant’s sole remedy is another entry in the Challenge. No more than the stated number of prizes will be awarded. 

Liability: By entering, each Contestant agrees to: (a) Comply with, and be bound by, these Official Rules and the decisions of the Challenge and judges which are binding and final in all matters relating to this Challenge; (b) Assume any and all risks and waive claims against the Federal Government and its related entities, except in the case of willful misconduct, for any injury, death, damage, or loss of property (including any damage that may result from a virus, malware, etc. to CDC systems utilized to play the video), revenue, or profits, whether direct, indirect, or consequential, arising from the Contestant’s participation in the Challenge, whether the injury, death, damage, or loss arises through negligence or otherwise. The Contestant/Submitter shall be liable for, and shall indemnify and hold harmless the Government against, all actions or claims for any claim, demand, judgment, or other allegation arising from alleged violation of an individual’s trademark, copyright, or other legally protected interest in video’s submitted to CDC. 

Provided, however, that Contestants are not required to waive claims arising out of the unauthorized use or disclosure by the Sponsor and/or Administrator of the intellectual property, trade secrets, or confidential business information of the Contestant. (c) Be responsible for obtaining their own liability insurance to cover claims by any third party for death, bodily injury, or property damage, or loss resulting from an activity carried out in connection with participation in the Challenge, and claims by the Federal Government for damage or loss to Government property resulting from such an activity; and (d) Indemnify the Federal Government against third party claims for damages arising from or related to Challenge activities. 

Privacy Policy: Challenge Sponsor collects personal information from you when you enter the Challenge. The information collected is subject to the ChallengePost privacy policy located at

Insurance: Contestants must obtain liability insurance or demonstrate financial responsibility in the amount of $0.00 for claims by: (1) a third party for death, bodily injury, or property damage, or loss resulting from an activity carried out in connection with participation in a competition, with the Federal Government named as an additional insured under the registered contestant's insurance policy and registered contestants agreeing to indemnify the Federal Government against third party claims for damages arising from or related to competition activities; and (2) the Federal Government for damage or loss to Government property resulting from such an activity. Contestants who are a group must obtain insurance or demonstrate financial responsibility for all members of the group.